Thursday, March 15, 2012

Altitude Organic Rolls Out its "Zazzz™" Product Line to Medical Marijuana Dispensaries Nationwide

PHOENIX and DENVER, March 15, 2012 — /PRNewswire/ -- Altitude Organic Corporation, (ERBB (OTC:PK) a subsidiary of Tranzbyte Corporation, announced today that it has initiated its new marijuana dispensary national shelf space acquisition strategy.

Altitude Organic's new national shelf space acquisition strategy is called Zazzz™ - a unique canna-product marketing solution for patients and businesses. The company is combing through thousands of products and selecting only those it feels will be tremendously popular with dispensary clientele. The Zazzz display will be prominently featured nationwide in every one of Altitude Organic's partnering dispensaries.

"Our national, shelf-space acquisition program is unlike any program currently offered to the marijuana industry. Zazzz™ is expected to take the industry by storm in the coming months ahead," says Brian Cook, President of Altitude Organic Corporation. He goes on to state, "Our Zazzz™ shelf space acquisition business supports the thousands of marijuana dispensaries clamoring for quality products that cater to their customers' unique interests. Our Zazzz™ launch also allows every dispensary in the country the opportunity to join forces with a publicly traded marijuana industry leader."

Tranzbyte corporate president, David Gwyther, is equally effusive when talking about this innovate new marketing approach. "The growing legitimacy of the burgeoning medical cannabis industry in the US cannot be denied. Brian Cook and Altitude Organic lead the field in their ability to put forth progressive marketing scenarios designed to capture a significant market share of dispensary customers nationwide."

Shareholders can expect more news regarding the Company's newest dispensary Zazzz partners in the very near future.


Altitude Organic Corporation provides independently-owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via its partnership in Sundance Hydroponics ( Visit today.


Founded in 2006, Applied RFID and its operating subsidiaries, have a versatile and leading-edge portfolio of RFID reader, sensor tag and data logging products based on the ISO 15693 standard of high frequency (13.56Mhz) RFID.

The company has plans to increase its network of global distributors and value-added resellers. With its "Proxima RF" line of RFID readers, sensor tags, sensor probes and data logging products, the Company seeks out opportunities with partners who have a unique software offering within market verticals where the implementation of secure data collection and temperature sensing bring real and immediate ROI to users. These key markets include: food safety, cold chain logistics and healthcare/pharmaceutical as well as factory and field maintenance applications.


The Tranzbyte Corporation now becomes a driving force behind Altitude Organic Corporation. The company expects to continue its plan to acquire, hold, or spin out successful divisions in what has been described in previous news releases as "dividend farming," Companies that qualify and decide to become public on their own will agree to carve out shares for Tranzbyte and their ERBB shareholders.

In February 2012, Tranzbyte acquired ProximaRF – a leading-edge company that produces a line of products supporting leading-edge RFID technology.

Tranzbyte also houses the company's 8-year-old technology division which is actively engaged in the sale of its optical media enhancement products to potential customers in the US and Asia. Products in the Tranzbyte division include FLASHAlbum™ and FlixStix™ -- technologies that enable distributors of optical media (CDs, DVDs, etc.) to consolidate the best features of each medium onto a single content-protected USB flash drive.


Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:David G. Gwyther , PresidentTranzbyte Corporation14220 N. Northsight Blvd., Suite 139Scottsdale, Arizona 85260480-443-1600

Brian J. Cook, PresidentAltitude Organic Corporation14220 N. Northsight Blvd., Suite 139Scottsdale, AZ

Victor Elias, PresidentProximaRF Technology Holding

ProximaRF Corporate Office:14220 N. Northsight Blvd.Scottsdale, AZ 85260480-443-1600

SOURCE Tranzbyte Corporation

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